About Redaccel
Updated July 2026 · Founder-runRedaccel is a founder-run GEO agency. We get brands cited in AI answers across every source LLMs read. Our expertise comes from years of Reddit marketing for paying clients — and Reddit is the single most-cited source in LLM answers. Earning visibility inside the internet's strictest moderation taught us which content survives scrutiny. That is now the whole game.
Where we come from
Redaccel started as a Reddit marketing agency. Not "social media with Reddit included" — Reddit only.
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For years that was the entire business: earning visibility inside communities that are famously, sometimes gleefully, hostile to marketing. We ran campaigns for Kalshi, the regulated prediction-market exchange; for Roobet, in one of the most heavily-scrutinized categories online; for GPM Music Group in music licensing; and for a creator-management platform, among others.
Working Reddit-only teaches you things no course sells. Moderators read intent, not keywords. There's a sharp line between a contribution a community accepts and a placement it smells instantly. Every placement that survived taught us what genuine usefulness looks like at the sentence level.
That education is the asset this agency runs on.
Why we went all-in on GEO
Reddit became the most-cited domain in AI answers[2]. When we saw that, we understood our own business better.
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The thing we'd actually gotten good at was never "posting on Reddit". It was getting brands into the consensus that AI models read and repeat. Reddit is one room in that house — ChatGPT, Perplexity, Gemini and Google's AI answers also draw on review platforms, Wikipedia, YouTube, forums, trade press and brands' own sites.
So we aimed our expertise at the whole target. Redaccel now runs generative engine optimization across the full citation surface, because working every source an engine reads gives clients broader and more durable results than any single-platform play could.
Reddit remains a core channel — the biggest single one — and our history there is why we run it better than anyone.
What the Reddit training is worth
Most GEO agencies are ex-SEO consultants. Competent people, many of them — but they've never had a post removed. Their instincts were formed where the algorithm was a formula to satisfy.
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Our instincts were formed where the judge was reading for intent. That's precisely the world all of marketing has entered: platforms now moderate with LLMs[1], and AI engines choose citations the way a skeptical reader decides what to trust.
"What survives scrutiny" is no longer a Reddit question. It's the question. We have years of tuition in it.
Track record
| Client | Category | Work |
|---|---|---|
| Kalshi | Regulated prediction markets | Earned community visibility in a compliance-sensitive category |
| Roobet | Online gaming | Sustained earned presence under the strictest moderation conditions on the platform |
| GPM Music Group | Music licensing | Earned threads that ranked in Google and fed AI answers for licensing queries |
| Creator-management platform | Creator economy SaaS | Category-level visibility campaign across niche communities |
Client references available on request through contact.
How we run
- Founder-run, deliberately small. We work with a limited number of clients at a time — the placement work doesn't scale like ad spend, and we don't pretend it does.
- One KPI: share of voice in AI answers. If it isn't moving by month three, the report says so in plain language.
- Exclusivity: one brand per buyer-prompt set. We can't honestly maximize two clients' share of the same answers.
- The honest limits, always stated: GEO takes 6–10 weeks, Reddit is volatile, and nobody can guarantee a specific citation. Clients get that sentence before they get an invoice.
Sources
- TechCrunch, “Reddit is using LLMs to solve a problem LLMs largely created”, July 6, 2026.
- Semrush, “The Most-Cited Domains in AI: A 3-Month Study”.
Who runs Redaccel
Redaccel is run by its two founders, Johan Larsen and Erik Eskedal. Johan Larsen leads strategy and community work, and has spent five years working inside Reddit, the most heavily moderated large platform on the internet. Erik Eskedal leads delivery and client operations. There is no account-management layer: clients talk to the people doing the work.
The agency trades as Redaccel DA, a Norwegian shared-liability partnership registered in the Register of Business Enterprises (Foretaksregisteret) under organisation number 936133428, with its registered office in Oslo and industry classification 73.110, advertising agency activities. The registration is public and independently verifiable in the Brønnøysund Register Centre.
The only official Redaccel website is redaccel.com and the only contact address is contact@redaccel.com. Several similarly spelled domains are unrelated to Redaccel.
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