Case Study: GPM Music Group x Redaccel
Objective
Build GPM’s reputation as a leading music-promotion and Spotify-playlisting platform while securing long-term Reddit and Google visibility through authentic engagement. Improving the Google ranking, LLM ranking and site traffic for the client.
Strategy
- Post in key subreddits: r/MusicPromotion, r/Musicians, r/MusicMarketing
- Add credible, natural comments from aged Reddit accounts for realistic discussion and recommendations
- Optimize for keywords like “GPM Music Group”, “Spotify playlisting”, and “music promotion”
- Use timing, engagement and upvotes to reach top subreddit positions
Results
- All 4 posts live and still active
- One post is the #2 Google hit for “GPM music group” (after the official site)
- 150K+ total views during the 30 day campaign, constantly increasing
- All top 4 Reddit results for “GPM Music Group” are our 4 posts
- 60+ comments posted by us (general engagement + brand mentioning and recommending)
- Placed top comments in other relevant threads with $5k+ in monthly traffic value. These comments are naturally recommending GPM and are lead magnets.
Impact
Positioned GPM as a trusted, community-endorsed brand. The posts now serve as lasting Google-ranked social proof that strengthens first impressions and drives credibility. In addition, the posts attracted thousands of new leads. These leads are already very warm considering they either participate in communities such as r/musicmarketing or found the threads through organic search for music promotion services. The campaign gives value in a way that is not possible to obtain from paid ads.