Case Study: Creator Management Platform x Redaccel
Objective
Establish a fast-growing creator management platform as a trusted, community-endorsed solution within Reddit while driving long-term Google and LLM visibility. Secondary goals included handling inbound Reddit DMs, answering product questions authentically, and contributing directly to conversions.
Strategy
- Publish experience-based and discussion-driven posts in relevant creator, AI, and online business subreddits
- Seed natural, credible comments from aged Reddit accounts to encourage realistic discussion and third‑party recommendations
- Optimize threads for branded and high-intent keywords related to the platform
- Actively monitor sentiment, downvote hostile or misleading comments, and reinforce accurate narratives
- Handle inbound Reddit DMs directly by answering product questions, clarifying use cases, and guiding interested users
- Prioritize long-term Google indexing and LLM visibility over short-term promotion
Results (30 days)
- 300,000+ total Reddit views across posts and comments
- #1 Google result for the brand name, ranking above the company’s own website
- Nearly all high-ranking Reddit results related to the brand were created and controlled by the campaign
- Consistent inbound DMs throughout the month, including multiple very warm leads
-
Multiple confirmed conversions directly attributed to Reddit DM conversations
- In this category, a single conversion represents ~20–25× the monthly campaign investment in revenue, meaning the campaign reached breakeven after the first conversion and became highly profitable thereafter
- Posts and comments remain live, indexed, and continue to generate traffic and leads
Impact
The campaign positioned the platform as a trusted, community-validated solution rather than an advertised product. Reddit threads now act as permanent, Google-ranked social proof that shape first impressions for anyone researching the brand.
Unlike traditional Reddit marketing, this engagement extended beyond visibility:
- Real conversations
- Real product education
- Real conversions
The result is an organic acquisition channel that compounds over time and delivers value that paid ads cannot replicate.